By: Daniel Potter
This January, at Oasis, I had the chance to offer a talk on social media, message, and why it all matters for our youth ministries. As I write this, many of us are working from home, trying to find ways to reach and engage our youth despite the important social distancing. So, I wanted to recap some of what I shared in hopes that it might help you think about how you’re reaching out to your youth.
As ministers, we’ve got to reclaim the “m” word. Marketing. Marketing, at its core, is about telling who I am (or we are) and what I (or we) might have that can improve your life. Jesus was the chief marketer – he was, in fact, so good at getting folks to buy in that they killed him for it. This isn’t to say that our messaging is of Christ-like proportion. Instead, I want to encourage you to reclaim various tools for communicating with your youth, their parents, grandparents, or guardians, and your church body as a whole. We have the freedom to because Jesus was already better at it than we’ll ever be.
Sharing the message of our youth ministries is really about relationships. We’re skilled at building interpersonal trust but we’ve got to also build confidence in our communications. This happens through consistency. Just like showing up regularly for our youth and their families, reliability in communication builds trust. Folks will always know what’s going on and where to look to find out more information if they are, when they will be, confused. Here’s a quick look at my plan.
Each week, my parents know they’ll receive a snapshot of what’s ahead early on and more details about the longer plan at the end. For my youth, I have routine social media posts and texts that change based on a given week’s circumstances. These show up regularly, a couple of days before an event to entice and remind.
Then, develop consistency in where you’re showing up. Our communications have to meet those we serve where they are, so developing a strategy for communicating key details in multiple methods is important. Just like people learn in different styles, people receive information uniquely, too. It’s our job to get that message to them. Find the right balance of what needs more depth like an email, more instancy like a text, and shareability like a social media post. Commit to a plan, and see it through.
A final piece of consistency is style. Try to keep a consistent look and feel in your communications. It’s especially important on social media. Marketing experts would call this developing a brand, but that feels icky for youth ministry. We’ll call it a feel. Make sure your posts have the same feel. When a youth or their parent sees a post, they immediately associate it with your incredible youth family.
All of this probably sounds like a lot, and it is. Thankfully, there are many tools aimed at helping us message better. These tools can be a saving grace to keep up your consistency. Ever had that one unscheduled interruption that will put us behind on our best laid plans – like that phone call, or that office visitor? As you begin to think of your own plan for improving your outgoing messages, consider different apps and features that will help you be more consistent.
Here are three that I use: Gmail has a delayed send feature that I use daily, timing my messages as needed. Later allows me to schedule when my social media posts will go live on Facebook and Instagram. Canva gives me control of the feel of all we do. It provides useful templates and photo grids to speed up the process of creating the visual aids that help carry the message to our youth and beyond. Try a bunch. Find what works for you. Let those tools make sharing your message easier.
So, I hope you’ll consider, or re-consider, the ways you’re sharing that life-changing, important message of love and grace that comes from God. Do a little marketing. Be consistent in person and in communications. Then, see how that will benefit all you do to be God’s hands and feet in the lives of young people and their families.
Oasis 2020 Recap
Be where your feet are.
Do not be attached to outcomes.
We are all in this together.
There has never been a better time to be the church.
Greater works will you have.
Oasis 2020 was held the last week of January. There were almost 70 youth ministers and CBF Global and State Representatives gathered at Montreat Conference Center in the beautiful Blue Ridge Mountains for a week of learning, sharing, networking, and deep belly laughs.
The five phrases you see at the top are the five phrases that guest preacher Rev. Amy Jacks Dean, Co-Pastor of Park Road Baptist Church in Charlotte, NC, shared with us. Amy lead us in five worship services that provided encouragement and fresh insight to often weary youth ministers. Her ability to provide a word of hope with depth and thoughtful creativity was refreshing.
Beyond worship, we spent the week in small groups, Youth Ministry Talks (think Ted Talks), chair massages, a drum circle and fellowshipping. It is the one conference I attend that I look forward to the most. Oasis refreshes my soul and provides me the chance to meet new folks and gather with old friends who are on this same youth ministry journey. We talk about best practices, what is working and not working in our ministries, and share resources with one another. It is a gift that I do not take for granted to be able to attend.
On the opening night of Oasis, we had a special guest, Paul Baxley the Executive Coordinator for CBF Global. We have never had the Executive Coordinator join us for our event, and I can say, we all felt honored that Paul made the time in his busy schedule to be with us for a day. Paul shared his hopes and visions and how youth ministry fits in to those plans, and then took questions and answered in an authentic manner. I am so thankful for his willingness to join us.
We, the CBFYMN are so grateful to Passport, Inc. who produces and sponsors Oasis along with other event sponsors, Gardner-Webb Divinity School, CBF Global, CBFVA, CBFTN, CBFNC, CBFSC, CBFAL, CBFGA along with Fellowship Southwest who provided scholarship money for a student to attend.
Mark your calendars now for Oasis 2022 – February 8-11. See you there!
Member of the 2020 Oasis Planning Team
CBFYMN Board President